2007-12-26 01:04:42
Ummm...
2007-12-29 02:08:20
Guest: kman
Lol . nice observation !
2007-12-30 19:15:14
Guest: doverly doverly@new.rr.com
If you look closely at the label it reads "buy two blue-ray discs to recieve a third blue ray disc free". The store employees usually apply the stickers inhouse when the promotion starts. Someone simply stuck the sticker on the wrong product (conspiracy theories aside).

I wonder if any savvy HD DVD buyers would chance their luck on 2-for-1 with the sales droid?
(Virgin @ Myer, Sydney CBD store - 26 December 2007)
***WELCOME GIZMODO READERS***
Let's put a few things straight....
1. No, I didn't tamper with the sticker.
2. Yes, it is nothing more sinister than someone accidentally putting the wrong product in the secure display case. No one is suggesting otherwise.
3. No, I didn't try to buy 2-for-1 HD DVDs and see if it worked.